Marketing Management

Marketing

Management

Implementing

programs

to create

exchanges

with target

buyers

to achieve

organizational

goals

Demand

Management

Finding and

increasing

demand, also

changing or

reducing

demand such

as in

Demarketing

Profitable

Customer

Relationships

Attracting new

customers and

retaining and

building

relationships

with current

customers

Previous slide

Next slide

Back to first slide

View graphic version