Marketing Management Philosophies

Production Concept

Product Concept

Selling Concept

Marketing Concept

Societal Marketing Concept

• Consumers favor products that are

• available and highly affordable.

• Improve production and distribution.

• Consumers favor products that offer

• the most quality, performance, and

• innovative features.

• Consumers will buy products only if

• the company promotes/ sells these

• products.

• Focuses on needs/ wants of target

• markets & delivering satisfaction

• better than competitors.

• Focuses on needs/ wants of target

• markets & delivering superior value.

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