Chapter 2
Formal Planning
Strategic Planning
Steps in Strategic Planning (Fig. 2.1)
PPT Slide
Setting Company Objectives and Goals
Designing the Business Portfolio
Analyzing Current SBU’s: Boston Consulting Group Approach
Analyzing Current SBU’s: GE’s Strategic Business-Planning Grid
Problems With Matrix Approaches
Developing Growth Strategies in the Age of Connectedness
Product/ Market Expansion Grid
Discussion Connections
Planning Cross-Functional Strategies
The Marketing Process (Fig. 2.5)
Connecting With Customers
Marketing Strategies for Competitive Advantage
Developing the Marketing Mix
The 4 P’s & 4C’s of the Marketing Mix
Managing the Marketing Effort (Fig. 2.7)
Contents of a Marketing Plan (Table 2.2)
Marketing Implementation
Marketing Department Organization
Marketing Control Process (Fig. 2.8)
Review of Concept Connections
Email: lflynn@cob.fsu.edu
Home Page: http://garnet.ans.fsu.edu/~lflynn/3503.htm
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